Apply for a Sponsored Seat โ€” First Mile | BCG
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First Mile · Sponsored Seat Application

Tell us your story. We’ll take it from there.

The application takes about ten minutes. Most of each member’s cost is covered by BCG and our partners; you pay a small contribution that keeps everyone invested. Selected members join the next cohort.

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1 · Check you’re eligible First Mile is built for a specific kind of owner. All four need to be true.
2 · The basics of your business A snapshot — ranges are fine, nothing exact required.
3 · Three plain questions Short and honest beats long and polished. Prefer to talk it through? Record a 60–120 second video or voice note (phone camera is fine), upload it anywhere we can view it, and paste the link below instead.
4 · One referral One endorsement from someone who knows your work: a partner organization, a mentor, a peer, or a past client. A name and how to reach them is all we need — we’ll do the rest.
5 · The commitment

What happens next

We read every application. If it looks like a fit, we’ll reach out to schedule a short conversation — and every selected member gets a one-on-one diagnostic of their business as part of the program. If this cohort isn’t the right moment, we’ll tell you straight and keep you posted on the next one.